L'Oréal Professionnel Official partner programme

L'Oréal Professionnel markets your salon. You take the bookings.

We send professionally designed colour promotions to your clients — fully sponsored by L'Oréal Professionnel. No cost to you, ever. You just take the appointments.

Create your free account → See how it works →
✓ Free forever · No contract · Set up in about 5 minutes
L'Oréal Professionnel French Highlights campaign
L'Oréal Professionnel · French Highlights campaign
Next campaign
Launches June 4
The proof

Salons running brand-sponsored campaigns don't just get exposure — they get measurable revenue.

+0%
more bookings on average
+$0
average revenue lift
Who we are

Marketing built for beauty pros

SalonInteractive is the marketing and e-commerce platform made for the salon industry. We give you a free Online Store and automated client communications — so you can grow revenue without adding anything to your day.

✂️

Service campaigns fill your calendar

Every email points clients straight to your booking link.

⚡

Set it once, then forget it

Campaigns send automatically — you just take the appointments.

🤝

Backed by the brands you use

Sponsorship covers the cost, so the programme stays free for you.

How it works

What is Service On Behalf Marketing?

OBM (On Behalf Marketing) sends branded promotional emails to your client list on your behalf. Service campaigns spotlight a specific look and drive bookings to your chair.

1

Connect your salon

Add your client list and booking link — about 5 minutes.

2

L'Oréal Professionnel supplies the campaign

The brand designs the creative, writes the copy, and sets the schedule.

3

Clients book, you do the colour

Emails go out automatically and your calendar fills up.

The honest part

"It's free" — so what's the catch?

There isn't one. Here's exactly how a programme this good costs you nothing.

Who pays for it?
L'Oréal Professionnel does. Brand sponsorship funds the entire campaign — creative, copy and delivery.
What does it cost me?
Nothing. No subscription, no setup fee, no contract. Your Online Store is free too.
What's the commitment?
None. Join for this campaign, stay for the next — or don't. It's entirely your call.
The campaign · Summer 2026

#NoBleach
French Highlights™

A two-email series promoting the soft, lived-in highlight look created with No Bleach™ Lightening Cream — sent straight to your clients to drive colour bookings.

Your clients already want this look. Low-maintenance, lived-in colour is one of summer's most-requested services. This campaign turns that demand into appointments — on your calendar.

04
June

Email 1 — The launch

Introduces the French Highlights look and invites clients to book.

18
June

Email 2 — The follow-up

A second touch to convert clients who haven't booked yet.

Preview the full campaign →
Email 1 · June 4
French Highlights campaign email preview

This is the actual email your clients will receive.

What's included

Everything you get — at no cost

Joining the L'Oréal Professionnel programme unlocks the full SalonInteractive toolkit:

🛍️

A free Online Store

Your own branded storefront where clients can shop and book — set up in minutes.

$0
✉️

Brand-funded campaign emails

The full #NoBleach French Highlights series, designed and written by L'Oréal Professionnel.

$0
⚙️

Automated client communications

Campaigns send to your client list on schedule — no manual work on your end.

$0
🎧

Customer Success support

A real team to help you get connected and answer questions — whenever you need it.

$0
Without lifting a finger.
Set it once. Watch the numbers move.
Get started

Three things and you're live

Everything you need to join the L'Oréal Professionnel campaign:

1

A free Online Store

Create your SalonInteractive Online Store — it's quick and completely free.

Takes ~5 minutes
2

Your client list

Upload your clients or connect your POS — we handle the rest from there.

3

Your booking link

Add your online booking link so every email drives clients to your chair.

Create my free account → Or book a free setup call →
Questions

Good to know

Nothing. The L'Oréal Professionnel Service OBM programme is fully sponsored by the brand — there's no subscription, setup fee, or contract. Your SalonInteractive Online Store is free as well.
You'll need to use L'Oréal Professionnel, offer online booking (or have an online resource clients can book through, like a website or social profile), and have your client list connected — either through a POS integration or a manual upload.
Once your account is created, you can upload your client list here and we'll handle the rest.
The #NoBleach French Highlights series sends in two waves — Email 1 on June 4, 2026 and Email 2 on June 18, 2026. Both are sent automatically to your connected client list.
Yes. Campaigns go out under your salon's name to your own client list, with your booking link — so to your clients, it's simply your salon reaching out about a new colour service.
Absolutely. You can book a free call with our Customer Success team and we'll walk you through the entire setup.
Launches June 4

Your clients are booking colour anyway.

Let L'Oréal Professionnel market it for you — free. Get set up before the campaign goes out.

Create your free account → Or book a setup call →