Artist Spotlight: Salon Owner Finds Effortless Success with On Behalf Marketing

Bryan Sullivan, owner of Chemistry Hair Salon, has successfully built a business with two locations in Shreveport and Bossier City, Louisiana. The main salon is proudly celebrating its 18th anniversary this July. As a stylist with over three decades of experience, Bryan understands the importance of staying current, and he found a powerful, low-effort tool to do so in SalonInteractive's On Behalf Marketing (OBM).

Bryan was introduced to OBM about three years ago through his partnership with Redken. The program operates in the background, driving client bookings and retail sales through his online store by sending tailored emails directly to the salon's clientele. For a busy owner splitting time between behind-the-chair work and office days, the ability to have online sales without managing them is highly beneficial.

Partner Branding and Effortless Relevance

For Chemistry Hair Salon, OBM campaigns ensure the salon remains current and relevant effortlessly in the age of online shopping. "Having the ability to have online sales without having to manage it is so great. It's constantly working in the background for us."

Bryan appreciates that major brands like Redken link their branding to Chemistry's logo at the top of emails, enhancing the salon's image and connecting it to a larger brand identity. "It makes me feel like being part of something greater," he added. "The fact that L'Oreal and SalonCentric or whoever made the decision for the partnership just said, 'Here, this is our gift to you.' It was a gift that was well-received and appreciated."

The Proof: A Client Success Story

The power of OBM was demonstrated through a personal experience Bryan shared involving a longtime client. After receiving the Redken Lived-In Brunette campaign email, the client texted Bryan, inspired by the promoted service. "I got your email. I'm very excited about the brunette," she exclaimed. "I want this. I want to feel refreshed. I want to update my color!"

"This is a person who's in her 70s, but she wanted to feel up to date, and she wanted this," Bryan added. "She wanted what that campaign was selling."

Bryan leveraged the campaign's momentum to update her look, which not only increased her on-the-spot ticket price but also established future sales of that service. He reflected, "I could tell that it made her feel very current and relevant. And as a stylist for 36 years, it made me feel very current and relevant too to be able to tap into this energy that email had created for my client."

Strategic Planning

This busy salon owner is looking forward to using OBM to its fullest potential. He suggested that coordinating the automated OBM campaigns with the salon's internal promotions — such as social media content — would significantly strengthen the salon's overall marketing. A more structured program integration and deeper coordination would enable Chemistry Hair Salon to fully leverage SalonInteractive's resources and maximize the program's impact.

"We're a Summit Salon, so we have someone in charge of marketing. We're planning for Q3 and Q4 right now, what our marketing is going to be. Having someone helping do that (through OBM) makes you feel very supported," Bryan added. "I'm inspired to use this resource to its fullest."

Bryan's experience at Chemistry Hair Salon proves that staying relevant in the digital age doesn't have to be a struggle. By embracing On Behalf Marketing, he has an always-on, branded tool that effortlessly drives client engagement, boosts his retail sales, and helps his entire team feel current and supported. As he moves into the next phase of strategic planning, coordinating OBM's background support with his salon's internal efforts, Bryan is poised to maximize this resource, ensuring his salon continues to thrive and connect with clients for years to come.

Follow Bryan on Instagram: @bryansullivanchemistry