Elevate Your Scheduling Game with Service Promotions

As a salon owner, you’re an artist and a business person. You’re constantly juggling your talent for stunning transformations with the need to keep your salon’s schedule full and every chair buzzing. That’s a lot of pressure, especially when finding time for consistent, professional marketing feels next to impossible.

Enter SalonInteractive's On Behalf Marketing (OBM)—your done-for-you marketing team. OBM lets the professional beauty brands you already trust send gorgeous emails to your clients on your behalf. This smart, free, and automated feature takes that marketing load completely off your mind, turning SalonInteractive from just an Online Store into your salon's core driver for bookings and revenue growth.

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The magic of OBM has two big goals:

1. To boost revenue growth through your customized Online Store.
2. To fill your schedule by making it super-simple for clients to book a service.

The Retail Side You Already Love

You're probably already familiar with OBM retail campaigns—your secret weapon for recapturing lost retail revenue. These campaigns promote your favorite brands and send clients straight to your Online Store. Your storefront helps recapture the sales that might have otherwise gone to big-box retail giants by offering your clients exclusive promotions on the professional products you stand behind.

What are Service Promotions, Really?

Service promotions take OBM to the next level, turning SalonInteractive into your business partner and incredible booking engine. Just imagine:

• Bookings on Autopilot: OBM service promotions showcase your services right in your clients’ inboxes, making it a breeze for them to book an appointment with just a click. Say goodbye to those "Oops, I forgot to book!" moments, and hello to a fuller schedule.
• Automated & Stress-Free: SalonInteractive works with your trusted brands to handle everything for you—the design, messaging, and sending—so you can stop worrying about creating marketing emails.
• Marketing From You: Each OBM email is branded with your salon’s unique identity, making it appear to come directly from you. Retail and service campaigns run seamlessly in the background, allowing you to focus entirely on making your clients look and feel amazing.
• Building Trust: You have complete control over which professional brands send promotions on your behalf. Your clients will only hear about brands you actually use and recommend, which helps reinforce their loyalty and trust in your expertise and services.
• Proven $$$ Growth: A recent three-part OBM service campaign with a major brand led to a 3.2% increase in color bookings and an average revenue boost of $4,000 for participating salons. And it all happened without salons having to lift a finger. 

Are you ready to increase those bookings and grow revenue for your beauty business? Get started with OBM service promotions with these easy steps: 

1. Log in to your SalonInteractive account
2. Go to On Behalf Marketing > Customize > Service promotion
3. Click Set up and add your booking link
4. Choose your top pro brands you want to send service promotions
5. Watch the magic happen!

Set it up once, and OBM service promotions will work to fill your books and help your salon thrive while you concentrate on the craft you love.