Discounts: The Secret to Converting Product Recs into Revenue

You've mastered the art of the perfect Product Recommendation and themed bundles by season, need, or trend—but are you ready to unlock an even bigger retail win? By strategically offering a special one-time discount on the products you recommend through your Online Store, you can turn browsers into loyal buyers, boost online retail sales, and enhance your client relationships.

When is the Best Time to Offer a Discount?

Offering a discount isn't just about selling more products; it's about nurturing client relationships and making clients feel valued, which encourages loyalty and trust. Consider these strategic moments:

• To Incentivize New Clients: A small introductory discount (e.g., 5-10%) can serve as a welcome gift, encouraging a new client to make their first purchase from your Online Store.
• To Reward Loyal Clients: Show your appreciation and foster a sense of partnership by rewarding your most frequent visitors with a higher discount (e.g., 15-25%) through a Product Recommendation, strengthening their loyalty.
• To Convert "Browsers" into Buyers: If you have a client who often asks for product details but rarely completes a retail purchase in-salon, a discount through your Online Store can be the perfect treat to turn that interest into a successful transaction.
• Following a service-intensive treatment: If your client does not buy the products you suggest after a high-cost service, such as color or a keratin treatment, send them a Product Recommendation with the same products. Offer a one-time discount through your Online Store on the specific at-home care products recommended to maintain the service's longevity.
• During seasonal promotions or holidays: Align product discounts through your store with major retail events or holidays to capitalize on increased consumer spending.

A discount is a simple way to compete with other retailers. Discounts also make your clients feel cared for, elevate their shopping experience, and ensure they have the professional products they need. The ultimate goal is to turn them into loyal retail clients, which is a win for everybody.

Adding a Discount to a Product Rec

The process is simple and seamless:

1. Begin a new Product Recommendation through your SalonInteractive dashboard or mobile app.
2. Select your client and add your recommended products.
3. Offer a discount* by selecting a percentage off, ranging from 5% to 25%. If you select 0%, no discount will be applied.
4. When a client receives your text or email recommendation, they will see a note that you've given them a discount.
5. Clients will find your suggested products waiting in a shopping cart on your Online Store, with the discount automatically applied.

Ready to unlock special savings for your clients and supercharge your retail commissions? Log in and add a discount to your next Product Recommendation today.

To send product recs even faster, download the app and start sending.

Download the app on the App Store here.

Download the app on Google Play here.

*Do note that whatever percentage discount you provide to your client will directly affect the total sales and, consequently, your commission from that sale.

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