Your Online Store is Live: Let's Get the Word Out!

Congratulations! You've created your Online Store, carefully curated the perfect brands, and customized the look to reflect your salon's unique vibe. You now have a powerful revenue engine that enables retail sales outside salon hours and caters to clients who prefer to shop online. Now it’s time to flip the switch from 'set up' to 'sales success!’

You built it, but your clients need to know your Online Store exists. They are eager to support your small business, but they can't shop online with you if they don't know it's an option. Let's make some noise and drive those first sales!

6 High-Impact Ways to Announce Your Store

These proven strategies will ensure every client knows they can now shop with you online:

1. VIP SMS Drop: Reach your most loyal clients first. Fire off a quick, exciting text announcing the store launch and include your direct store link. Invite them to browse and shop at their convenience—they are your biggest fans!
2. In-Chair Empowerment: The moment they are in your chair is gold. Talk about your store, show them how easy it is to access, and help them save the link directly to their phone's home screen for instant shopping access later.
3. Create a "Shop Now" Hub: Don't let your website visitors miss the opportunity to shop online. Add a prominent "Shop Now" button to your homepage, lock it in your website footer, and link to it in every other relevant area for maximum visibility.
4. Social Media Buzz: Turn your social profiles into shopping destinations. Add a "Shop Now" button or prominently list your Online Store link in your bio across all platforms. Create a dedicated, eye-catching post to announce your store, and be sure to include the link in every retail-focused post going forward.
5. Design Your Signature Email Campaign: Launch a mass email through Client Connect to your entire client list. Design a stunning announcement from scratch or use one of the available templates. Most importantly: make a commitment to include a bold "Shop Online" link in all future outgoing communications: think marketing emails, appointment confirmations, receipts, etc.
6. Let SI do the Work: Short on time? Let SalonInteractive send a professional, branded announcement email to your clients for you! You can enable this simple, hands-off service:
   
   • From your business profile
   • When you set up your Online Store
   • When you upload your clients
   • Directly from your dashboard: Just find the Announce Your Store tile and click Send Announcement. We'll handle the rest!