How to Spread the Word: Easy Ways to Share Your Online Store with Clients

You’ve put in the work and set up your Online Store, selected your favorite brands, and even customized your storefront to fit your salon’s brand. The good news? Your clients are eager to support you. Your Online Store offers them a convenient way to shop 24/7 and a trusted source for professional products recommended by their beauty expert (yup, that’s you). Now, the crucial step is making sure they know exactly where to find it. Here is your guide to getting the word out.

Digital Connections: Put Your Link Everywhere

Make your Online Store link impossible to miss online so clients can browse your professional recommendations anytime.

• Website & Social Media Buttons: Add a clear “Shop Now” button or tab to your website and Facebook page. Link your store in your Instagram bio and across your posts and stories.
• Share at Every Opportunity: Text a quick personal SMS with your store link to your most loyal clients to keep them stocked between visits. Add the link to your appointment confirmation emails and receipts.
• Create Social Buzz: Leverage your social media channels to drive traffic. Create social posts about your favorite products, or make a quick video tutorial (like a fun TikTok showing quick before-and-afters or a frizz-buster demo). Just remember to include your store link.

Physical Presence: QR Codes in the Salon

Bridge the gap between your chair and store to make shopping effortless for clients while they are still in your salon.

• At your Station: Place QR codes that lead to your store on mirror clings and station signs so clients can scan and explore products during their service.
• Point of Sale: Display framed QR codes or tent cards where clients check out or browse your physical shelves, such as at the front desk, in the waiting area, or in the retail area.
• On the Go: Place your QR code on flyers, printed receipts, and even on the back of your business cards.

PRO TIP: From your dashboard, look for the Print your store QR code tile and click Download QR code. Learn more HERE.

Effortless Success: Utilize Marketing Tools

Keep your store top of mind using integrated marketing tools.

• Tap On Behalf Marketing: Drive more bookings and retail revenue by allowing your favorite brands to send professional email campaigns to your clients on your behalf.
• Enable Automated Announcement: Allow SalonInteractive to send a one-time announcement email to introduce clients to your new Online Store.
• Use Client Connect: Send beautiful email campaigns directly to your clients’ inboxes. Standard templates are available to announce your store in just a few clicks.

The Personal Touch

Because of your relationship with your clients, it’s important to add personal touches at every step.

• Leverage Consultations: Introduce your Online Store during your client consultations and encourage them to scan the QR code, even add the link to their homescreen for easy access later.
• Send Custom Recommendations: If your client leaves empty-handed, send a quick Product Recommendation after their appointment. Include the products used to style their hair, and suggest shampoo and conditioner options based on their hair type and condition.

Download the app on the App Store here.

Download the app on Google Play here.

By consistently using these simple sharing methods, you ensure your clients always have access to the professional care they love.