Your Day-to-day Plan for Perfectly Timed Product Recs
Recommending products doesn’t have to feel like selling—it’s simply part of great service. From preservice prep to in-chair education and post-appointment follow-ups, here’s a simple daily game plan for sharing product recommendations that feel natural and keep your clients looking their best between visits.
It's time to set aside the anxiety about "selling" and embrace the essential truth: Your clients want your product expertise! Sharing your product knowledge is a necessary part of providing a complete service that keeps your clients looking amazing long after they leave your chair.
The real question isn’t if you should recommend products, but when and how to weave them into your routine. Here is your game plan for perfectly timed suggestions that feel natural and supportive, ensuring your clients get the post-care essentials they need.
1. Be Proactive Preservice
Ever thought about getting a product rec in before your client even sits in the chair? This is a genius move, and you should try it!
- Check your schedule: Review your appointments for the day and see what services are lined up.
- Send a tailored rec: Shoot your client a Product Recommendation that matches their service needs. If the service requires specific pre-salon prep, slide in the recommendations with clear instructions well in advance.
2. In the Chair Moments
This is the ultra-personal moment when your clients trust your expertise most. Giving them a little educational nudge right as you're using the product is key. Remember those easy conversational scripts: “This product I’m using on your hair today is important because [insert essential benefits].”
Capitalize on these moments:
- Before styling: Showcase the products you'll use and offer to show them how to add them to their cart for later.
- While color is processing: Send over color care recommendations. Let them know it's crucial for maintaining that gorgeous color.
- While styling: Explain the benefits of each product and remind them through a Product Recommendation.
3. Post-Appointment Recs:
Sometimes, you run out of time, or it just doesn't feel right in the moment—and that's okay! Don't let a missed opportunity at the chair mean a lost sale. This is the moment when your strategy moves beyond the salon.
- Follow up when clients look and feel their best: After the salon visit, reach out with recommendations for daily care products from your Online Store.
- Send an aftercare prescription: If they leave the salon empty-handed, send them a Product Recommendation. It’s a helpful reminder and helps ensure they don't fall short when recreating the look at home.
- Rekindle and refresh: Send a quick Product Rec to clients who haven’t been in for a salon visit in a while to help them stock up on their favorite products.
The Essential "How" - There's an App for That!
Keeping track of every product for every client can be a lot. That’s why the SalonInteractive Mobile App is the "how" that makes your "why" a reality. With the app, sharing your product expertise is literally in the palm of your hand and only takes seconds:
- Send instantly: Send an instant personalized recommendation to your client via text or email.
- Bundle for ease: Save frequently suggested products as a bundle (e.g., "Dry Hair Rescue") for quick, curated recommendations.
- Guaranteed support: The Product Rec feature directs your clients to your Online Store to purchase the exact products they need, benefiting your business with every purchase.
- Incentivize: Encourage a first Online Store purchase or reward loyal clients with a discount on the products in your recommendation. Your clients want to support you, and a little nudge can go a long way in making it a habit.
Okay, it’s your turn. Let the recs (and your expertise) flow; weave them into your daily routine, and watch the magic happen!
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