Redken service campaign overview

Campaign calendar

Check what days emails will go out to your clients

Redken service On Behalf Marketing campaign FAQs
How do I opt out?

To opt out of the Redken service campaign series, click here.

How can I verify my booking link?

If your booking link needs to be changed, you can reply to this message and we’ll update it for you, or easily update it yourself by following these quick steps:

1.) Log in
2.) Click the “Ecommerce” dropdown
3.) Click “Customize”
4.) Click “footer” and drop your current booking link or appointment request link in the “Appointment booking link” field

What Are OBM Service Promotion Campaigns?

Service OBM campaigns are fully automated, brand-backed campaigns designed to drive more service appointments—at no cost to you (the salon). Just like OBM retail campaigns, they’re sent on the your behalf and styled to look like they’re coming directly from the you. By partnering with professional brands, these campaigns help boost visibility and fill more appointment slots effortlessly.

What are the requirements to particiapte?

Use Redken Color/Shades EQ

Offer Online Booking/Online Apt Requests

Client list is connected (POS integration or manual upload)

How do I add or update my client list?

To view, add or update your current list, follow these steps or reach out here and we can help!