8 min read

You got LTV? Yeah, you know me!

We don’t need to tell you how rewarding it is to see the same clients over and over. We don’t need to tell you about the energy of a great convo in the chair or the joy you feel when a client feels transformed by your artistry. We also don’t need to tell you what a bummer it is to inexplicably lose a client. 

Written by
Cody Ukrich
Published on
17 Jan 2023

Here’s a formal breakdown: LTV measures the total revenue generated by a client over the entire duration of their relationship with your business. In other words, the longer the client is with you, the higher the LTV. No brainer. Increasing LTV not only boosts revenue but is also synonymous with client loyalty, and enhances overall business success. 

So increasing LTV sounds great, how do we do this? Surprisingly, data show that the number one way you can maximize the overall LTV of each client, is to ensure they are getting the proper homecare from you!

Let’s dive in and explore effective strategies and easy tips to increase the LTV of your clients.

Client LTV: can you tell me a bit more?

Before diving into strategies to increase LTV, it's crucial to understand a bit more about it and why it matters. Client LTV is all that amazing revenue a client brings in for your business over the course of their relationship with you. By increasing LTV, beauty pros can maximize their return on investment (ROI) of each client, leading to higher profitability and business growth over time.

1. An unforgettable client experience is the key

The foundation of increasing LTV lies in creating an exceptional client experience at every touchpoint. From the moment a client walks through the door to their post-service follow-up, every moment should be personalized, attentive, and memorable. The recipe for loyal clients has simple ingredients: proactively address their needs, exceed their expectations, and make them feel valued and appreciated.

Pro-tip: get them back in the door because they received a creative, personalized email from you. With Client Connect, you have the best of both worlds with ready-to-use email templates for convenience, combined with editing power to ensure your clients feel like it’s an in-salon convo.

2. Personalize, personalize, personalize…did we mention personalize?

Personalization is key to increasing client LTV in the beauty industry. Use your client info and preferences to tailor services and recommendations based on their unique beauty needs. 

Pro-tip: send a Product Recommendation Think of this as a simple way to complete a service or send a post-service follow up. Just colored Olivia’s hair? Send her a Product Rec with the exact line of shampoo and conditioner she should be using to make sure her color lasts. Even better, use our SalonInteractive app

We all love a good reward

Rewarding loyal clients is a powerful way to increase their LTV and incentivize repeat business. Implement loyalty programs that offer perks, discounts, or exclusive benefits for returning clients. Encourage clients to book regular appointments by offering loyalty points, referral bonuses, or special rewards for reaching milestones.

4. Email marketing is super effective

We mentioned this before, but have to state it one more time: email marketing is a valuable tool for nurturing client relationships and increasing LTV. personalized and targeted emails to clients based on their preferences, purchase history, and lifecycle stage. Keep clients informed about new services, promotions, and special events to encourage repeat visits and purchases.

5. Upsell, cross-sell, but no need to oversell, but be the place your clients buy their products!

Clients should be buying their fave products with you and only you. You’re the expert and they want that expertise. Maximize client spending by upselling and cross-selling relevant products and services during their salon visit and beyond with Product Recs through SalonInteractive. Train staff to recommend complementary products or additional services that enhance the client's experience and address their specific needs. Part of this training should be helping stylists learn the best way to suggest products as part of completing a service. Some stylists feel reluctant to tack these on because they feel like it’s an oversell. Alleviate those fears with reminders that it’s educational and it’s key to clients maintaining their looks at home.

6. Client loyalty is like a nice warm hug

Aaaaah seeing those same wonderful people coming back for more is just the best feeling, right? Increasing LTV is not just about bringing in new clients; it's about keeping those existing ones coming back over and over. Implement strategies to nurture client relationships for the long term, such as sending personalized follow-up messages, sharing special offers for returning clients, and reaching out to clients you haven’t seen in awhile with targeted come back and see us campaigns.

Pro-tip: Automate emails with Client Connect to not only make your life easier but keep that personalized communication going. The more targeted the email, the better the chance a client will open and click through that email, the more connected you remain beyond the chair. 

7. And lucky number seven: Encourage feedback and continue to improve

Lastly, get a little feedback! Listen to clients to understand their needs, preferences, and areas your beauty biz can improve. Ask while you’re chatting in the chair or send an email with a simple friendly question: what can we do to make your experience amazing?

Take back retail + share personalized messaging + create amazing experiences = client LTV, baby!

Now, more than ever, it's crucial for beauty professionals to take back the retail revenue you deserve and own the retail space - not the competition who doesn’t have the product knowledge you have. Reclaim your rightful place as the go-to destination for all things professional beauty products.

All you have to do is take proactive steps to maximize client LTV, implement effective marketing strategies, and leverage tools like SalonInteractive to drive sales, foster client loyalty, and dominate the beauty market

Increasing client LTV in the beauty industry requires a holistic approach that prioritizes exceptional client experiences, personalized communication, and ongoing client engagement. By implementing these strategies and leveraging what you get with SalonInteractive, beauty professionals can maximize client value, foster long-term loyalty, and drive sustainable business growth in the competitive beauty market. You go, beauty pro!

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