8 min read

Email Marketing 101: Keep it short and sweet

In a world of overflowing inboxes, the last thing your clients (or anyone for that matter) want is to wade through lengthy, text-heavy emails. Instead, they’ll gravitate toward concise, engaging content that gets straight to the point. So, let's explore why brevity is key when it comes to email marketing and how you can make every word count.

Written by
Cody Ukrich
Published on
17 Jan 2023

Why Short and Sweet Matters

Think about the last time you received a long, rambling email. Chances are, you either skimmed it quickly or didn't bother reading it at all. The truth is,  a lot of people are competing for your clients’ attention so the briefer you can be, the better.

Short and sweet emails grab your audience's attention from the get-go, holding their interest and driving them to take action. Whether you're announcing a new product launch, sharing a beauty tip, or offering a special promotion, keeping your emails concise ensures that your message gets across loud and clear.

The Power of a Call to Action

While short and sweet is important, it's equally essential to include a clear call to action (CTA) in your emails. A CTA prompts your audience to take the next step, whether it's making a purchase, booking an appointment, or following you on social media.

When crafting your CTA, keep it simple, specific, and compelling. Use action words like "shop now," "book today," or "learn more" to encourage clients to take immediate action. And don't forget to make your CTA stand out visually. Tips to do this include: keeping CTA high up in your email - the more clients have to scroll to find it, the greater chance they’ll miss it. Keep your CTA text bold, add it in a button, or insert eye-catching graphics.

Our Top Tips for Actionable Emails:

Now that we've established the importance of keeping your emails short and sweet and including a clear CTA, let's dive into some actionable tips to help you craft emails that are sure to drive results:

1. Get to the point: Start with your most important information first and keep your message focused on one primary objective. The more you can keep your email focused on a single topic, the better!

2. Use bullets and lists: Break up your content into easy-to-digest bullet points or numbered lists to improve readability.

3. Include visuals: Incorporate relevant images to add visual interest and enhance your message.

4. Keep it conversational: Write in a friendly, conversational tone that resonates with your clientele and feels authentic to your beauty biz.

5. Test and revise: Don't be afraid to experiment with different email formats, CTAs, and messaging styles to see what resonates best with your audience.

When it comes to email marketing for beauty pros, less is often more. So, next time you hit send, remember to keep it concise, compelling, and, above all, actionable!

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