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Artist Spotlight | Maria Esparolini

Maria Esparolini, owner of Hair By Maria Esparolini shared everything from her love of being a stylist to advice for recommending products to clients.

You got LTV? Yeah, you know me!

We don’t need to tell you how rewarding it is to see the same clients over and over. We don’t need to tell you about the energy of a great convo in the chair or the joy you feel when a client feels transformed by your artistry. We also don’t need to tell you what a bummer it is to inexplicably lose a client.

News & Events

Honoring Black artists in the beauty industry this Juneteenth

In honor of Juneteenth, we wanted to take some time to spotlight and honor Black artists in the beauty industry. The list of change makers in this space is long and impressive and we barely scratch the surface.

Artist Spotlight: Emersyn Cash

Here’s our latest convo with one of our amazing beauty pros. Say hi to Emersyn Cash, owner of August Studio. We particularly loved Emersyn’s advice about including product education during and beyond client services - read on for some tips from a fellow creative and stellar beauty biz owner.

Email Marketing 101: Keep it short and sweet

In a world of overflowing inboxes, the last thing your clients (or anyone for that matter) want is to wade through lengthy, text-heavy emails. Instead, they’ll gravitate toward concise, engaging content that gets straight to the point. So, let's explore why brevity is key when it comes to email marketing and how you can make every word count.

Email Marketing 101: Mobile friendly matters

In today's digital age, smartphones are practically an extension of our hands, so ensuring that your email campaigns are mobile-friendly is no longer optional—it's essential. Let's take a look into why optimizing your emails for mobile devices is crucial for engaging your audience and driving success.

Email Marketing 101: All about audience

In the world of connecting with salon clients, where personalization reigns supreme, understanding your audience isn't just important—it's essential. After all, every client who walks through your beauty biz doors or visits your Online Store is unique, with their own set of preferences, needs, and desires.

Recommending products and the SalonInteractive app FTW!

Imagine a day in your life as a beauty pro (we like to do this every day - keeps us grounded). Racing out the door in the morning, your appointment schedule on your mind, which clients need what, kids activities to schedule, coffee to drink, more coffee, connecting with your colleagues and deciding who’s getting everyone more coffee. You’re busy AF.

News & Events

A recap from Data-Driven 2024

Picture this: that killer sunset behind the Rocky mountains of Denver, CO, as another epic Data-Driven Salon Summit wraps up, leaving behind a buzz of excitement and a treasure trove of insights. Yep, that's right - it was the 7th annual gathering of beauty pros, all geeking out over tech and data in the beauty industry and how to leverage it all to supercharge their businesses.

Hold onto Your Sheers, Summer's Season Is Ramping Up!

As we gear up for a vibrant summer season and anticipate the flurry of warm weather holidays, it's crucial for beauty pros to ensure they're ready to maximize services while taking exceptional care of their clients.

Artist Spotlight | Michaela Joy Hair

We got to chat a bit with Michaela Koestler, owner of Michaela Joy Hair and dang do we love hearing from our beauty pro community - they are seriously the best people. Michaela shared everything from what she loves about being a stylist to how her Online Store has made being an independent stylist and business owner worlds easier.

The Sweet Spot: Selecting brands and Crafting a Branded Experience

The salon world is busy and bustling. One important way to stand out in all that noise is to create a distinctive and memorable brand experience for your clients. With SI, you have the ecomm and marketing tools at your fingertips to make that happen. Let’s start with some easy stuff:

Food for thought... and healthy hair

The products and brands we love are so often at the heart of all of our hair health convos. But how do some of our day to day habits, like what we eat - impact our hair? Let’s dive into a few key foods to be cooking that are easy to suggest to clients.

Build loyalty with personalized emails

Timely, personalized emails are one of the most powerful ways to nurture client relationships and strengthen client loyalty. And you don’t have to be a marketing pro to master this important practice.

Unwrap the Power of Client Connect Templates

As that holiday spirit kicks in, it's the perfect time to nurture your client connections and online retail game with Client Connect templates designed with the beauty industry in mind. Take advantage of our Client Connect template library filled with ready to go marketing emails to help you boost sales, build client bonds, and ring in the new year in style!

Get Your Online Store Ready for a Stress-Free Holiday Season

The holiday season is just around the corner, and we're here to ensure it's smooth sailing for you and your beauty business.

Salon Retail Tips

Cultivating Gratitude in your Beauty Space

Are you ready to sprinkle some gratitude and self-care into your salon this holiday season? We've got some simple yet super effective ideas to make your beauty space feel like a warm, cozy haven.